Don is an inventor, data scientist, and author of “The Right to Succeed™, A marketing Approach Guaranteed to Deliver.” Don worked at Proctor & Gamble as general management, client relations, and head of Consumer Packaged Goods for over 20 years. In 2005 he founded and became the CEO of Baker Street Solutions – a marketing consulting firm. He is Baker Street’s “Discovery” guru! Don’s vision for how consumer behavior is translated into predictive modeling is the basis for his extraordinary career.